Helping brands grow through smarter audio, podcast, digital and brand partnerships, backed by decades of national media sales experience.
Sponsorships, host-read endorsements, integrations and revenue strategy.
Connecting brands, talent and audiences through ideas that make sense for all three.
Social, email, streaming and integrated campaigns that extend beyond the spot.
Media kits, RFPs, presentations, proposals and client-facing strategy.
Experienced sales leadership and new-business support without adding a full-time position.
Packaging inventory, opening doors and helping move opportunities from concept to close.
Advertising revenue across national radio, digital, social and live events.
National advertising generated during Kevin's satellite-radio tenure.
New business generated, much of it digital.
Average annual quota performance during Kevin's Premiere/iHeartMedia tenure.
Career progression: ABC/Disney → XM / SiriusXM → Premiere/iHeartMedia → Salem Media Group. Recognition includes ABC Radio Networks/Walt Disney Circle of Excellence, Walt Disney Company New York Sales Award for New Business, and Salem's 2023 Sales Achievement Award.
During Kevin's XM / SiriusXM career, he brought Howard Stern his first-ever endorsement deal, with Mercedes-Benz. He later developed satellite radio's first liquor partnership, a 26-week Tanqueray program with Stern.
Throughout Kevin's career, he has developed and sold campaigns involving some of the most recognized personalities in national audio and media.
MediaCraft Partners does not represent these personalities. Kevin can help identify potential talent fits, develop concepts and, where appropriate, pursue endorsement opportunities through authorized representatives and media partners. All opportunities are subject to talent availability, brand fit, approval and vetting.
Past brand experience. Logos do not imply current representation, endorsement or affiliation with MediaCraft Partners.
Kevin Zoback is a national media sales and brand partnership executive whose career includes ABC/Disney, XM / SiriusXM, Premiere/iHeartMedia and Salem Media Group. He has spent decades building advertiser relationships and developing partnerships across radio, satellite, podcasts, streaming, digital, social and talent-driven media.
Kevin is also a single dad raising twin daughters in New Jersey. That experience has shaped the way he approaches business: with persistence, perspective, creativity and a strong sense that the work should matter.
At this stage of his career, Kevin is looking for opportunities where his experience and relationships can make a meaningful impact, whether that means helping a brand grow, helping a media company unlock new revenue, helping talent connect authentically with advertisers, or joining a person or team that can benefit from his experience and energy.
Kevin is available for freelance assignments, consulting engagements, fractional sales support and project-based work. MediaCraft can step in for a focused pitch, a new-business initiative, campaign strategy, monetization planning or ongoing partnership development.
Have a project, partnership, sales challenge or opportunity? Tell me a little about it and I'll get back to you.
Have a brand, media property, pitch or partnership opportunity that could use experienced hands?